Dog TV

One of the projects at LATTO was Dog TV — the first television experience created specifically for dogs to keep them relaxed and entertained while you are away from home.

Developed by the multiscreen video platform provider LATTO, it allowed dogs and their owners to access Dog TV from their Samsung Smart TV, LG Smart TV, Roku, and any computer. 

Dog TV

One of the projects at LATTO was Dog TV — the first television experience created specifically for dogs to keep them relaxed and entertained while you are away from home.

Developed by the multiscreen video platform provider LATTO, it allowed dogs and their owners to access Dog TV from their Samsung Smart TV, LG Smart TV, Roku, and any computer. 

Background

Developed by the multiscreen video platform provider LATTO, it allowed dogs and their owners to access Dog TV from their Samsung Smart TV, LG Smart TV, Roku, and any computer. 

Dog TV also announced the launch of Dog TV Anywhere.

Whether your poodle is traveling to Paris, or your retriever is lounging in the back seat of the car, Dog TV Anywhere brings 24-hour multi-platform apps to iOS and Android devices for on-the-go entertainment.

My Role


Since this was a project in LATTO TV, my responsibilities also included full ownership of the design and making key design decisions for Dog TV.


As a Senior Product Designer, I lead a huge project (ESM), ensuring alignment with user needs and business goals - this involved project planning, concept development, and close collaboration with various departments.

My responsibilities include:

Cross-Team Collaboration

Working closely with project managers to align on goals and execution.

Smart TV App Design Leadership

Designing an engaging and user-friendly Smart TV app for Dog TV.

Multi-Platform Design Consistency

Maintaining design consistency across mobile, web, and Smart TV applications.

Concept Visualization & White-Label Adaptation

Developing mock-ups while considering white-label limitations.

Developer Collaboration & Design Handoff

Ensuring a seamless transition through detailed design specifications.

UI/UX Research & Brand Evolution

Researching, improving UI, and leading rebranding efforts.