LATTO TV

LATTO offered a white-label, OTT (over-the-top) business management solution for efficiently monetizing online media assets across devices. The company’s primary goal was to provide its users with a solution that would allow them to turn their video services into a revenue-generating business.

LATTO successfully deployed innovative solutions for leading telecommunication operators, large media groups, broadcasters, and content aggregators worldwide. LATTO provided solutions across iOS, Android, and Web platforms.

My Role


As the only product designer in the company, I was responsible for designing native iOS and Android apps, as well as Web platforms. I solved users’ problems by improving existing and creating new features, conducted research, created user flows and mock-ups, and made visual design according to the brand’s style guide.

As a Senior Product Designer, I lead a huge project (ESM), ensuring alignment with user needs and business goals - this involved project planning, concept development, and close collaboration with various departments.

My responsibilities include:

Collaboration with Product Managers and Stakeholders

Working closely with product managers and key stakeholders to align design goals with business objectives, ensuring that user needs and technical constraints were taken into account throughout the design process.

Designing Native iOS, Android, and Web Platforms

Leading the design of native applications for iOS and Android, as well as a web platform, ensuring a seamless and consistent user experience across all platforms. The designs were tailored to meet the unique needs of each platform while maintaining uniformity.

Ensuring Functionality Consistency Across Mobile and Web Platforms

Focusing on maintaining functionality consistency across mobile and web platforms, using Android and iOS patterns and applying similar visual language to ensure a cohesive user experience regardless of the device being used.

Creating User Flows, Wireframes, and Mock-ups

Creating detailed user flows, wireframes and high-fidelity mock-ups to visualize design concepts, making complex user journeys clear and easy to follow.

Collaborating with Developers for Seamless Handoff

Working closely with developers throughout the design process, providing them with detailed design specifications and assets for a smooth handoff.

Enhancing and Innovating Features to Address User Needs

Continuously improving existing features and designed new ones based on user feedback and research. Focused on solving user pain points and delivering innovative solutions to enhance the overall user experience.

Teamwork & Collaboration


Teamwork & Collaboration

At LATTO, I collaborated with different team members especially closely. This helped me understand the team members’ needs, their different viewpoints, and how they work together within the team.​​​​​​​

LATTO TV

LATTO offered a white-label, OTT (over-the-top) business management solution for efficiently monetizing online media assets across devices. The company’s primary goal was to provide its users with a solution that would allow them to turn their video services into a revenue-generating business.

LATTO successfully deployed innovative solutions for leading telecommunication operators, large media groups, broadcasters, and content aggregators worldwide. LATTO provided solutions across iOS, Android, and Web platforms.