Background
In today’s digital jungle of advertising, trying to find a new audience is like looking for a needle in a haystack.
To target the right audience, marketers need to create a buyer persona, identify their age, gender, occupation, interests, and many more. If they target the wrong audience, the launch of the ad becomes a waste of money.
Novarize created an AI-driven platform for marketers to engage their brand with the best-suited audiences in real-time. The platform allows its users to select the audience, create campaigns, and export them to ad platforms.
My Role
My responsibilities include:
User Experience Research & Strategy
Conducting user research, analyzing user behavior, and gathering feedback to understand potential and current customers needs and improve usability.
User Interface Design & Prototyping
Designing and iterating on user flows, wireframes, and high-fidelity UI components to create intuitive experiences.
Usability Testing & Validation
Conducting usability tests to evaluate design effectiveness, identify pain points, and refine user interactions based on data-driven insights.
Cross-Team Collaboration
Working closely with product managers, developers, and other designers to ensure seamless design implementation.
