Introduction
The purpose of this feature is to improve Novarize users’ campaign results.
In this case study, I will describe my workflow and explain the background of the applied solution.
Problem
Research
Select Audiences
Users can browse and select multiple audiences from a specific product category.
Add Selected Audiences to the Cart
Once selected, audiences can be added to the cart for streamlined campaign management.
Create campaigns with selected audiences
Users can finalize and launch campaigns using the audiences stored in the cart
My Suggestions
Version #1
By clicking on "add to campaign," the user adds the audience to the “create campaign” cart. Next to the cart, there is a number in brackets, indicating the amount
of selected audiences.
Version #2
Changes in the application are minimal. The user can select multiple audiences. The demographics drawer specifying the details of the chosen audiences appears on the right-hand side of the screen.
Solution
Minimum changes in the application
Tight implementation deadline
User Flow
Wireframes Version #2
Filter by Demographics
Users can narrow down the feed by selecting location, gender, and age from the filters at the top of the page.
Filter by Product Category
Users can refine the feed based on specific product categories using the filter panel on the right.
Users can customize their feed further by clicking the "Edit Feed" text button, which allows them to modify selected product categories.
Multiple selection and summary
The demographics drawer appears on the right-hand side of the screen. It provides an overview of the selected audiences before the user can proceed to creating the campaign. The demographics drawer can be reduced to the bottom bar.
Campaign creation
Choose the Ad Platform
Select the advertising platform where the campaign will run.
Set Campaign Details
Define key settings such as budget, objective, and account.
Choose Campaign Creative
Select existing ad posts or create a new ad from scratch.
Mobile Version
Outcome
